🧸 $Labubu vs $Mirumi Labubu Born as a collectible figure Value driven by design and rarity Meant to be displayed on shelves Relationship is ownership Virality comes from drops and scarcity Icon of the “cute collectible” culture Mirumi Born as an emotional companion Value driven by presence and connection Meant to be carried into daily life Relationship is companionship Virality comes from real-life use (IRL) Icon of the “cute living” culture 🔑 Core difference Labubu is something you own Mirumi is something that goes with you 📈 How they scale Labubu scales through collectors Mirumi scales through everyday people...